On one occasion it jumped up to second spot due to one of the competitor apps being temporarily removed from sale and the downloads spiked to over 300 a day as a result. The app has been ranking third for this keyboard through the whole year and averaging 50 to 70 downloads per day.

Keywords optimisation Particularly for My Oyster, the number of downloads has had a high correlation with the ranking of the keyword “Oyster” in the UK App Store.

These three have been the most effective: This year I have tried a few marketing strategies to give my apps more visibility. The biggest expense has been some outsourcing work I’ve done to create UI artwork for my apps, however this was necessary to create some high quality UI elements and I’m happy with it. In 2014, the costs of running my app business have been as follows:

For various reasons, I had to remove My Oyster from sale during the January, February and April timeframes, and this shows clearly in the revenue graph.įor the rest of the year, revenues have been varying between 1.5 to 2£ per day on average and peaks of 4 to 6£ per day. The graph above shows how my revenues have changed over time during this year. My App sales numbers in 2014Īpp Annie 2014 Revenue Graph – Source: Musevisions blog In August, I also released Perfect Grid as an iOS port of a simple puzzle game I previously made for Android.įinally, in November I launched Pixel Picker, my first app written in Swift!Īlongside these new entries, my two old apps Puzzle Camera and Camera Boom are still live on the App Store, however I have not been updating them this year. Most notably, I released a major update with iOS 7 compatibility in July and added support for iPhone 6 and 6 Plus in December. As it turns out, this paid version contributes to sales figures comparable to the ones of the freemium app.Īlongside this, I have been working on improving Camera Cube, which has been live since 2012 and takes the second spot for this year on revenue. Along with it, I started selling My Oyster Pro as a 69p ad-free alternative as I wanted to evaluate how well the freemium and paid pricing models would work for the same app. This app has been in development since October 2013 and even though it had a rough start on the first few months of the year, it is now my most consistent app in terms of downloads and revenue. January 2014 brought along my most successful app so far: My Oyster.

How do you monetize your apps? Take the Developer Economics Survey and let us know. Hopefully this analysis will be useful to others and will give me some insight about where to focus in 2015 to grow my app revenue. I’d like to share some numbers about my experience last year and draw some insights about what things went well and which ones didn’t. For the last two and a half years I’ve been building and selling apps directly on the iOS App Store, however only in 2014 I committed to some substantial effort on this.

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